About project
Mira - skincare company.
Task
Development of naming and branding. Branding should be lively,
unusual and stand out against the background of competitors' products.
Key idea
True Beauty Is A Unique Mix Of A Beautiful Heart And A Beautiful Soul.
Appearance reflects the soul.
Mirroring + Miracle = Mira
Soul (Ancient Greek: ψυχή psykhḗ, "to breathe").
I drew a breath-like element that can be used in corporate style.
After analyzing the product, I realized that personal care products are products
that the consumer uses at least every morning and evening. I came up with
the idea of making cosmetics designs using advice that would
positively affect the mood of a person.
The beauty in the heart is the beauty of body, soul and spirit.
I suggested adding positive lifestyle advices, opening a line of candles,
also keeping brand magazin. All these things are aimed
at increasing brand recognition.
Thank you for watching!
Design: Anastasia Rai
available for new projects
Mail: raidesign@mail.ru
Telegram: aiarai
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Photography: SHVETS production; Maria Orlova; Noah Buscher; Sasha Freemind;
